Broadcast Media Group

Broadcast Media helps Miss. State launch 2011 basketball

admin — Mon, 19 Sep 2011 16:21:32 +0000

Mississippi State University athletic marketing turned to Broadcast Media again to help produce a season ticket spot.

BMG producer Laura Crum hatched this idea- a droning bouncing ball sound in an empty gym married with moody shots of players on a black background.

Basketball image perfection.

This spot made it’s debut at the MSU-LSU football game September 15,2011 and is currently playing across the state on broadcast and cable outlets.

BMG works with World’s Finest Chocolate on Guinness record-setting campaign

admin — Mon, 19 Sep 2011 15:19:32 +0000

Broadcast group works with World’s Finest Chocolate on Guinness record-setting campaign

by David Miller (contact)

The Starkville Dispatch, September 15, 2011 1:51:00 PM

When you see a 12,000-pound, Guinness World Record chocolate bar paraded around the country in the coming weeks, you’d never guess it has a tie to Starkville.

World’s Finest Chocolate, the largest school fundraising firm in the country, broke the Guinness World Record Tuesday in Chicago with a chocolate bar that measured 3 feet high, 21 feet long and weighed more than 12,000 pounds.

Want to know how it was made?

Just ask Broadcast Media Group owner Robbie Coblentz.

Coblentz shot and edited the making of the giant chocolate bar, a video World’s Finest Chocolate will use to promote its healthy eating campaign, “Think big, eat smart.”

World’s Finest Chocolate, by Guinness rules, had to create the 12,000-pound bar the same way it would its famous, 8-ounce fundraising bar. That meant building a 2,500-pound mold and an 800-pound vat to pour the chocolate. Additionally, a 3,000-pound prototype was made. World’s Finest Chocolate is also one of six plants in the country that makes its own chocolate. For Coblentz, spending five days in a chocolate factory was like being in his own episode of the Food Network show “Unwrapped.”

“We’d robe up in the white coats and hair nets to walk through different parts of the plant,” Coblentz said. “It’s an amazing process. Most of our work is out of market, but to do something that is nationally known like World’s Finest — something I was familiar with selling as a kid — was a lot of fun.”

Before filming the making of the bar, Coblentz and his four-person production team packed cameras, lighting and sound equipment and traveled in July to Nashville to record the bulk of “Think big, eat smart.”

Working with a script and creative approach from Nashville advertising agency Bill Hudson and Associates, Broadcast Media Group spent three days shooting. When they returned to Starkville, primary editor Laura Crum selected animation and music and spent close to 85 hours editing the 15-minute video.

Between the factory footage and the health-conscious public service announcement, Broadcast Media Group’s work will air nationwide on news channels and will be viewed at more than 60 tour locations across the country. A shorter edited package has already aired on Good Morning America.

“When I brought up this project in a staff meeting, Laura Crum immediately said ‘That’s my project,’” Coblentz said. “This was something we were all excited to be a part of because everyone, at one point in their life, has either sold the chocolate or bought it. And who doesn’t want to be part of a Guinness World Record project?”

World’s Finest Chocolate has helped raise more than $3 billion for not-for-profit organizations.

Starkville School District sells World’s Finest Chocolate and is coming off a successful 2010-11 campaign in which Ward Stewart Elementary raised $18,000 to help fund the purchase and installation of playground equipment.

While in Chicago, Coblentz even managed to make a sale for his son, David, a fourth-grader at Henderson Ward Stewart Elementary School.

“While I was up there, I had (my wife) Bonnie fax me David’s form,” Coblentz said. “Sure enough I was able to sell $18 worth of chocolate to the CEO Eddie Opler. That was pretty cool.”

World’s Finest Chocolate wanted to address the growing child obesity rate in a creative way, taking advantage of its influence in schools and communities. “Thing big, eat smart” educates kids to eat foods like chocolate in moderation, which in turn will keep them healthy and able to accomplish more.

The video Broadcast Media Group produced features tips for eating healthy and a song and dance to encourage kids during the school tour.

Using a giant chocolate bar might seem counterproductive to encouraging portion control, but Opler said it captures kids’ attention.

“We purposely made this bar to be an example of portion distortion,” said Eddie Opler. “We’re committed to educating families about eating right and staying active and doing it in a fun and engaging way.”

David Miller reports on news from the Starkville bureau.
Read more: http://www.cdispatch.com/news/article.asp?aid=13042#ixzz1YPWYxBCR

Mississippi State Football “Next Step”

admin — Tue, 16 Aug 2011 18:59:42 +0000

Client: Mississippi State Athletics

Title: “Next Step” (:30)

Creative | Script | Shoot | Edit | Motion Graphics/Animation

The time has come for Bulldog football to take the next step. And they started that with this in house studio shoot.

Charles Mitchell, Chris Relf, Vick Ballard and Coach Dan Mullen paid a visit to the BMG studio for a shoot filled with fog, dramatic lighting and Richie Davenport behind the jib.

This is a combination of video, After Effects and a kickin’ voiceover from Dave Cohen.

Shooting football- just add smoke

admin — Tue, 21 Jun 2011 23:22:36 +0000

We spent the day shooting a new spot for the Mississippi State University Football program that will premier later this summer. We spent the afternoon with QB Chris Relf, RB Vick Ballard and CB Charles Mitchell. The project was shoot in studio with the Panasonic AF-100, a jib and a ton of “Cloud in a Can.”

Broadcast Media Group commercial wins multiple awards

admin — Mon, 06 Jun 2011 15:45:39 +0000

STARKVILLE, MS (June 6, 2011)—Broadcast Media Group, Inc. of Starkville won a Telly Award for a commercial produced in 2010, bringing the company’s international production awards total to 12.

“Glass Half Full,” a :30 TV commercial produced for Cancer Care at the Premier Health Complex in Starkville, was selected from a large group of submitted work from across the United States and around the world.

A panel of more than 40 industry professionals judged the national competition.

The Telly was the latest in a series of awards for the commercial. At the American Advertising Federation Mississippi Delta chapter’s annual awards celebration held in February, the project won a gold Addy in the Local TV category, Best of Show – Broadcast and earned a “Copywriter of the Year” for Broadcast Media Group president Robbie Coblentz.

In May, the commercial won a gold award in the 28th Annual Healthcare Advertising Awards, the oldest, largest and most widely respected healthcare advertising awards competition. Nearly 4,000 entries were received from institutions and other health agencies across the country for this year’s competition. Four awards were given to Mississippi healthcare institutions or companies. The spot was the only Mississippi project to receive a gold award.

“We’re very proud of this project. It was fulfilling to be involved with the development of this message,” Coblentz said.

Founded in 1979, the Telly Award is the premier award honoring outstanding local, regional and cable TV commercials and programs, film and video productions, and web commercials, videos and films. Winners represent the best work of advertising agencies, production companies, television stations, cable operators and corporate video departments around the world.

Broadcast Media Group is an award-winning media production company serving clients across the state of Mississippi and the Southeast. Broadcast Media provides video production, Web and duplication services.

A complete list of Telly Winners for the 32st annual competition is available at www.tellyawards.com.

For more information on Broadcast Media, contact Robbie Coblentz at (662) 324-2489 or robbie@broadcastmediagroup.com.
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Testimonial: “The return on investment is excellent.”

admin — Fri, 22 Apr 2011 16:06:43 +0000

“Broadcast Media Group brings to the table all the services necessary to insure an effective marketing program for any entity. From first class video spots to website construction and management, you just cannot imagine the scope of their abilities.

“We attract clients from California to Canada, and the single reason is the marketing program that has been developed with Broadcast Media. This allows us to access markets that would otherwise be considered “out of reach”. The return on investment is excellent, and the quality of work is truly amazing.

“One other consideration is the personalities of those with whom you will be working. All of the persons associated with Broadcast Media have been enthusiastic, energetic and professional. Not only are they knowledgeable, they make the entire endeavor fun.”

Wilson Gaillard
Director,
North Central Mississippi Regional Cancer Center
April 7, 2011

Mississippi Valley State University “Opportunity”

admin — Thu, 21 Apr 2011 16:11:40 +0000

Client: Mississippi Valley State University

Title: “MVSU Opportunity” (:30)

Creative | Shoot | Edit

Mississippi Valley State University needed to promote their university and programs across the Mississippi Delta and State. Debbi Montgomery, Director of Public Relations at MVSU, called Broadcast Media Group to help produce a campaign that highlights the exciting opportunities Mississippi Valley State has to offer.

Broadcast Media spent a day on campus interviewing students faculty and staff and captured footage showing campus life.

The finish product targeted high school students and their families across the state.

Land Tust for Miss. Coastal Plain “Turkey Creek”

admin — Thu, 21 Apr 2011 16:03:37 +0000

Client: The Land Trust for Mississippi Coastal Plan

Title: “Turkey Creek” (14:39)

Creative | Script | Shoot | Edit

Turkey Creek, on the north side of Gulfport, MS, is historically important. The area was granted to freed slaves after the Civil War, making them among the first minority land owners in the south. Their descendants still live there today.

The project covers the history and the environmental needs of Turkey Creek. The landowners, in conjunction with the Land Trust for the Mississippi Coastal Plain, are working to restore and preserve this vital creek.

BNA Bank “We Want To Be Your Bank”

admin — Wed, 20 Apr 2011 16:35:47 +0000

Client: BNA Bank (New Albany, MS)

Title: “We Want To be Your Bank” (:30)

Creative | Shoot | Edit

BNA Bank VP of Marketing Amanda Kent wanted to featured the greatest assets the bank- it’s people- with a different approach than most financial intuitions. She called Broadcast Media to get a fresh look and new perspective.

The spots were shot on location over the course of a day. We set up a studio-away-from-home with an infinite white background and soft lights.

The result? A 5 spot campaign that exposes the community to the smiling faces of BNA Bank.

Starkville Recycles TV campaign

admin — Tue, 12 Apr 2011 12:51:27 +0000

Client: City of Starkville

Title: “Jealous Trash Can”

Creative | Script | Shoot | Edit

When the City of Starkville’s Department of Sanitation & Environmental Services needed to publicize their innovative curbside recycling program, they called Broadcast Media Group.

BMG put together a media campaign including 4 TV spots and website. We also worked with Small Pond Graphics as they designed a logo for the department.

Under the watchful eye of producers Emilee Harris and Laura Crum, this spot featured lots of people walking, lots of recyclables and a lonely trash bag.