Client: Copy Cow

Creative: Broadcast Media Group

Produced in 1997, this spot has run non-stop since then. A whole generation has lived with the Cow all their lives.

This spot won a variety of awards in 1998. But it has been so long ago, we forgot what. It did outlast The Jay Leno Show at 9PM and Conan at 10:35PM COMBINED. There is something to be said for that.

Moove on Over.